ACTION PLUS SHOPPER RESEARCH : revenue, balance sheet and financial ratios

ACTION PLUS SHOPPER RESEARCH is a French company founded 16 years ago, specialized in the sector Études de marché et sondages. Based in NEUILLY-SUR-SEINE (92200), this company of category PME shows in 2021 a revenue of 2.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - ACTION PLUS SHOPPER RESEARCH (SIREN 513767681)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017
Revenue N/C N/C N/C 2 091 747 € 1 546 700 € 1 776 258 € 1 924 284 € 1 653 883 €
Net income -219 968 € -52 377 € 29 242 € 6 017 € -74 575 € 17 344 € 29 259 € 65 933 €
EBITDA N/C N/C N/C 15 043 € -65 206 € 31 026 € 38 678 € 85 708 €
Net margin N/C N/C N/C 0.3% -4.8% 1.0% 1.5% 4.0%

Revenue and income statement

In 2024, ACTION PLUS SHOPPER RESEARCH records a net loss of 220 k€. This deficit will reduce equity on the balance sheet.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-219 968 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 18%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 4%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

17.976%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

3.772%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

5.2%

Solvency indicators evolution
ACTION PLUS SHOPPER RESEARCH

Sector positioning

Debt ratio
17.98 2024
2022
2023
2024
Q1: 0.0
Med: 2.02
Q3: 34.22
Average

In 2024, the debt ratio of ACTION PLUS SHOPPER RESEARCH (17.98) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
3.77% 2024
2022
2023
2024
Q1: 12.11%
Med: 39.42%
Q3: 65.91%
Average -20 pts over 3 years

In 2024, the financial autonomy of ACTION PLUS SHOPPER RESEARCH (3.8%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 157.46. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

157.458

Liquidity indicators evolution
ACTION PLUS SHOPPER RESEARCH

Sector positioning

Liquidity ratio
157.46 2024
2022
2023
2024
Q1: 138.9
Med: 219.42
Q3: 420.98
Average

In 2024, the liquidity ratio of ACTION PLUS SHOPPER RESEARCH (157.46) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
ACTION PLUS SHOPPER RESEARCH

Positioning of ACTION PLUS SHOPPER RESEARCH in its sector

Comparison with sector Études de marché et sondages

Similar companies (Études de marché et sondages)

Compare ACTION PLUS SHOPPER RESEARCH with other companies in the same sector:

Voir toutes les statistiques du secteur Études de marché et sondages

Frequently asked questions about ACTION PLUS SHOPPER RESEARCH

What is the revenue of ACTION PLUS SHOPPER RESEARCH ?

The revenue of ACTION PLUS SHOPPER RESEARCH in 2021 is 2.1 M€.

Is ACTION PLUS SHOPPER RESEARCH profitable?

ACTION PLUS SHOPPER RESEARCH recorded a net loss in 2024.

Where is the headquarters of ACTION PLUS SHOPPER RESEARCH ?

The headquarters of ACTION PLUS SHOPPER RESEARCH is located in NEUILLY-SUR-SEINE (92200), in the department Hauts-de-Seine.

Where to find the tax return of ACTION PLUS SHOPPER RESEARCH ?

The tax return of ACTION PLUS SHOPPER RESEARCH is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does ACTION PLUS SHOPPER RESEARCH operate?

ACTION PLUS SHOPPER RESEARCH operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.