2G PUBLICITE : revenue, balance sheet and financial ratios

2G PUBLICITE is a French company founded 27 years ago, specialized in the sector Activités des agences de publicité. Based in MALAUZAT (63200), this company of category PME shows in 2022 a revenue of 3.9 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - 2G PUBLICITE (SIREN 421840877)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue N/C N/C 3 855 280 € N/C N/C N/C N/C N/C 2 162 474 €
Net income 251 686 € 126 683 € 140 951 € 18 € 100 086 € 10 938 € 37 113 € 102 149 € 62 197 €
EBITDA N/C N/C 227 378 € N/C N/C N/C N/C N/C 93 523 €
Net margin N/C N/C 3.7% N/C N/C N/C N/C N/C 2.9%

Revenue and income statement

In 2024, 2G PUBLICITE generates positive net income of 252 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2016-2024: 62 k€ -> 252 k€.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

251 686 €

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 100%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 34%. The balance between equity and debt is satisfactory.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

100.25%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

34.198%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

26.7%

Solvency indicators evolution
2G PUBLICITE

Sector positioning

Debt ratio
100.25 2024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Watch

In 2024, the debt ratio of 2G PUBLICITE (100.25) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
34.2% 2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average

In 2024, the financial autonomy of 2G PUBLICITE (34.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
3.08 years 2022
2022
Q1: 0.0 years
Med: 0.01 years
Q3: 1.33 years
Watch

In 2022, the repayment capacity of 2G PUBLICITE (3.08) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 221.02. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

221.017

Liquidity indicators evolution
2G PUBLICITE

Sector positioning

Liquidity ratio
221.02 2024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Good +6 pts over 3 years

In 2024, the liquidity ratio of 2G PUBLICITE (221.02) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
13.2x 2022
2022
Q1: 0.0x
Med: 0.0x
Q3: 1.74x
Excellent

In 2022, the interest coverage of 2G PUBLICITE (13.2x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
2G PUBLICITE

Positioning of 2G PUBLICITE in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of 2G PUBLICITE is estimated at 733 103 € (range 352 040€ - 2 758 321€). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
352k€ 733k€ 2758k€
733 103 € Range: 352 040€ - 2 758 321€
NAF 5 all-time

Valuation method used

Net Income Multiple
251 686 € × 2.9x = 733 104 €
Range: 352 041€ - 2 758 321€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare 2G PUBLICITE with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about 2G PUBLICITE

What is the revenue of 2G PUBLICITE ?

The revenue of 2G PUBLICITE in 2022 is 3.9 M€.

Is 2G PUBLICITE profitable?

Yes, 2G PUBLICITE generated a net profit of 252 k€ in 2024.

Where is the headquarters of 2G PUBLICITE ?

The headquarters of 2G PUBLICITE is located in MALAUZAT (63200), in the department Puy-de-Dome.

Where to find the tax return of 2G PUBLICITE ?

The tax return of 2G PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does 2G PUBLICITE operate?

2G PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.