SIREN : 790615074
SMART DESIGN is a French company founded 13 years ago, specialized in the sector Activités des agences de publicité. Based in MARSEILLE (13001), this company of category PME shows in 2017 a revenue of 572 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Kennzahl | 2017 | 2016 | 2015 |
|---|---|---|---|
| Umsatz | 571 879 € | 584 895 € | 621 426 € |
| Nettoergebnis | 126 € | 3 376 € | 2 286 € |
| EBITDA | 41 707 € | 23 404 € | 17 144 € |
| Nettomarge | 0.0% | 0.6% | 0.4% |
In 2017, SMART DESIGN achieves revenue of 572 k€. Activity remains stable over the period (CAGR: -4.1%). Slight decline of -2% vs 2016. After deducting consumption (0 €), gross margin stands at 572 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 42 k€, representing 7.3% of revenue. Positive scissor effect: EBITDA margin improves by +3.3 pts, sign of improved operational efficiency. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 126 €, i.e. 0.0% of revenue. This profit can be retained or distributed to shareholders.
571 879 €
571 879 €
41 707 €
17 877 €
126 €
7.3%
The debt ratio (= Financial debt / Equity x 100) stands at 112%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 12%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 5.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
112.11%
12.043%
5.799%
0.364
53.4%
In 2017, the debt ratio of SMART DESIGN (112.11) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2017, the financial autonomy of SMART DESIGN (12.0%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2017, the repayment capacity of SMART DESIGN (0.36) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 49.65. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 5.6x. Operating income very largely covers interest expenses: high safety margin.
49.652
5.639
In 2017, the liquidity ratio of SMART DESIGN (49.65) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2017, the interest coverage of SMART DESIGN (5.6x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 6 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 22 days. Favorable situation: supplier credit is longer than customer credit by 16 days. Overall, WCR represents 4 days of revenue, i.e. 6 k€ to permanently finance. Notable WCR improvement over the period (-84%), freeing up cash.
5 667 €
6 j
22 j
0 j
4 j
Based on 68 transactions of similar company sales
(all years),
the value of SMART DESIGN is estimated at
98 496 €
(range 33 285€ - 301 679€).
With an EBITDA of 41 707€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare SMART DESIGN with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of SMART DESIGN in 2017 is 572 k€.
Yes, SMART DESIGN generated a net profit of 126€ in 2017.
The headquarters of SMART DESIGN is located in MARSEILLE (13001), in the department Bouches-du-Rhone.
The tax return of SMART DESIGN is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
SMART DESIGN operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.