SIREN : 510814908
MAX 2 PUB is a French company founded 17 years ago, specialized in the sector Activités des agences de publicité. Based in SAINT-ANDRE-LEZ-LILLE (59350), this company of category PME shows in 2020 a revenue of 121 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Kennzahl | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|
| Umsatz | 120 761 € | 132 482 € | 130 921 € | 147 549 € | 85 757 € |
| Nettoergebnis | 11 593 € | 1 817 € | 6 436 € | 8 838 € | -755 € |
| EBITDA | 16 201 € | 2 281 € | 9 858 € | 19 297 € | 1 831 € |
| Nettomarge | 9.6% | 1.4% | 4.9% | 6.0% | -0.9% |
In 2020, MAX 2 PUB achieves revenue of 121 k€. Over the period 2016-2020, the company shows strong growth with a CAGR (compound annual growth rate) of +8.9%. Slight decline of -9% vs 2019. After deducting consumption (21 k€), gross margin stands at 100 k€, i.e. a rate of 83%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 16 k€, representing 13.4% of revenue. Positive scissor effect: EBITDA margin improves by +11.7 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 12 k€, i.e. 9.6% of revenue. This profit can be retained or distributed to shareholders.
120 761 €
100 009 €
16 201 €
7 314 €
11 593 €
12.2%
The debt ratio (= Financial debt / Equity x 100) stands at 38%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 54%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.9 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 12.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
38.483%
54.483%
12.067%
0.87
65.1%
In 2020, the debt ratio of MAX 2 PUB (38.48) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2020, the financial autonomy of MAX 2 PUB (54.5%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2020, the repayment capacity of MAX 2 PUB (0.87) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 550.52. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.9x. Danger: operating income does not cover interest charges, unsustainable situation.
550.522
0.852
In 2020, the liquidity ratio of MAX 2 PUB (550.52) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2020, the interest coverage of MAX 2 PUB (0.8x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 75 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 27 days. The gap of 48 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Inventory turnover is 4 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 87 days of revenue, i.e. 29 k€ to permanently finance. Over 2016-2020, WCR increased by +119%, requiring additional financing.
29 123 €
75 j
27 j
4 j
87 j
Based on 68 transactions of similar company sales
(all years),
the value of MAX 2 PUB is estimated at
38 158 €
(range 13 329€ - 130 868€).
With an EBITDA of 16 201€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare MAX 2 PUB with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of MAX 2 PUB in 2020 is 121 k€.
Yes, MAX 2 PUB generated a net profit of 12 k€ in 2020.
The headquarters of MAX 2 PUB is located in SAINT-ANDRE-LEZ-LILLE (59350), in the department Nord.
The tax return of MAX 2 PUB is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
MAX 2 PUB operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.