ASK LOCALA FRANCE : revenue, balance sheet and financial ratios

ASK LOCALA FRANCE is a French company founded 12 years ago, specialized in the sector Régie publicitaire de médias. Based in PARIS (75008), this company of category PME shows in 2024 a revenue of 15.4 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Historique financier - ASK LOCALA FRANCE (SIREN 800356354)
Kennzahl 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015
Umsatz 15 412 212 € 7 539 892 € 9 876 744 € 10 257 212 € 6 124 906 € 9 732 256 € 15 581 315 € 14 597 173 € 13 134 717 € 6 924 886 €
Nettoergebnis 1 431 805 € 88 529 € 349 096 € 1 467 613 € -1 154 724 € 775 854 € 1 793 424 € -812 826 € 90 983 € 68 354 €
EBITDA 4 845 021 € 1 436 179 € 364 103 € 1 522 104 € -893 899 € 1 392 910 € 2 402 984 € -789 612 € 114 687 € 99 383 €
Nettomarge 9.3% 1.2% 3.5% 14.3% -18.9% 8.0% 11.5% -5.6% 0.7% 1.0%

Umsatz und Gewinn- und Verlustrechnung

In 2024, ASK LOCALA FRANCE achieves revenue of 15.4 M€. Over the period 2015-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +9.3%. Vs 2023, growth of +104% (7.5 M€ -> 15.4 M€). After deducting consumption (0 €), gross margin stands at 15.4 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 4.8 M€, representing 31.4% of revenue. Positive scissor effect: EBITDA margin improves by +12.4 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 1.4 M€, i.e. 9.3% of revenue. This profit can be retained or distributed to shareholders.

Umsatz (2024) ?
Umsatz
Definition
Gesamtbetrag der Verkäufe von Waren und Dienstleistungen des Unternehmens.
Formel
Warenverkäufe + Verkaufte Produktion

15 412 212 €

Bruttomarge (2024) ?
Bruttomarge
Definition
Differenz zwischen Umsatz und Wareneinsatz.
Formel
Umsatz - Wareneinsatz

15 412 212 €

EBITDA (2024) ?
EBITDA (Betriebsergebnis vor Abschreibungen)
Definition
Ressource générée par l'activité courante, avant amortissements et charges financières.
Formel
Wertschöpfung - Personalkosten - Steuern
Interpretation
Positiv = rentable Tätigkeit

4 845 021 €

EBIT (2024) ?
EBIT (Betriebsergebnis)
Definition
Betriebsergebnis, einschließlich Abschreibungen und Rückstellungen.
Formel
EBITDA - Abschreibungen und Rückstellungen + Auflösungen

1 730 516 €

Nettoergebnis (2024) ?
Nettoergebnis
Definition
Bénéfice ou perte après toutes les charges, y compris impôts et éléments exceptionnels.
Formel
Ordentliches Ergebnis + Außerordentliches Ergebnis - Ertragsteuern

1 431 805 €

EBITDA-Marge (2024) ?
EBITDA-Marge
Definition
Misst die operative Rentabilität des Unternehmens.
Formel
(EBE / CA) x 100
Interpretation
> 10% : Gute Rentabilität
5-10% : Durchschnitt
< 5% : Faible

31.4%

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Solvenz- und Verschuldungskennzahlen

The debt ratio (= Financial debt / Equity x 100) stands at 20%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 30%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.6 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 9.6% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.

Verschuldungsgrad (2024) ?
Verschuldungsgrad
Definition
Misst das Verhältnis von Schulden zu Eigenkapital.
Formel
(Finanzschulden / Eigenkapital) x 100
Interpretation
< 50% : Faible
50-100% : Moderat
> 100% : Hoch

19.598%

Finanzielle Autonomie (2024) ?
Finanzielle Autonomie
Definition
Anteil des Eigenkapitals an der Gesamtfinanzierung.
Formel
(Eigenkapital / Bilanzsumme) x 100
Interpretation
> 30% : Gute Autonomie
20-30% : Durchschnitt
< 20% : Faible

29.801%

Cashflow / Umsatz (2024) ?
Cashflow / Umsatz
Definition
Capacité d'autofinancement rapportée au chiffre d'affaires.
Formel
(CAF / CA) x 100
Interpretation
Je höher das Verhältnis, desto mehr Liquidität generiert das Unternehmen

9.568%

Rückzahlungsfähigkeit (2024) ?
Rückzahlungsfähigkeit
Definition
Anzahl der Jahre zur Schuldenrückzahlung mit dem Cashflow.
Formel
Dettes financières / CAF
Interpretation
< 3 Jahre : Ausgezeichnet
3-5 Jahre : Angemessen
> 5 Jahre : Attention

0.561

Anlagenaltersquote (2024) ?
Anlagenaltersquote
Definition
Misst den Abnutzungsgrad des Sachanlagevermögens.
Formel
Kumulierte Abschreibungen / Bruttoanlagevermögen x 100
Interpretation
< 50% : Neue Anlagen
50-70% : Normale Abnutzung
> 70% : Alternde Anlagen

5.7%

Entwicklung der Solvenzkennzahlen
ASK LOCALA FRANCE

Positionnement sectoriel

Debt ratio
19.6 2024
2022
2023
2024
Q1: 0.0
Méd: 6.84
Q3: 48.57
Average -14 pts über 3 Jahre

In 2024, the debt ratio of ASK LOCALA FRANCE (19.60) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
29.8% 2024
2022
2023
2024
Q1: 4.59%
Méd: 24.99%
Q3: 44.98%
Good +10 pts über 3 Jahre

In 2024, the financial autonomy of ASK LOCALA FRANCE (29.8%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
0.56 years 2024
2022
2023
2024
Q1: 0.0 years
Méd: 0.0 years
Q3: 1.3 years
Average -14 pts über 3 Jahre

In 2024, the repayment capacity of ASK LOCALA FRANCE (0.56) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquiditätskennzahlen

The liquidity ratio (= Current assets / Current liabilities) stands at 155.12. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.4x. Danger: operating income does not cover interest charges, unsustainable situation.

Liquiditätsquote (2024) ?
Liquiditätsquote
Definition
Fähigkeit, kurzfristige Schulden mit dem Umlaufvermögen zu decken.
Formel
Umlaufvermögen / Kurzfristige Verbindlichkeiten
Interpretation
> 1.5 : Sehr gut
1-1.5 : Angemessen
< 1 : Risque de liquidité

155.123

Zinsdeckung (2024) ?
Zinsdeckung
Definition
Fähigkeit, Zinsaufwendungen mit dem Betriebsergebnis zu decken.
Formel
EBIT / Zinsaufwendungen
Interpretation
> 3 : Komfortabel
1.5-3 : Acceptable
< 1.5 : Risiko

0.425

Entwicklung der Liquiditätskennzahlen
ASK LOCALA FRANCE

Positionnement sectoriel

Liquidity ratio
155.12 2024
2022
2023
2024
Q1: 108.62
Méd: 159.17
Q3: 273.93
Average

In 2024, the liquidity ratio of ASK LOCALA FRANCE (155.12) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
0.42x 2024
2022
2023
2024
Q1: 0.0x
Méd: 0.13x
Q3: 6.25x
Good -24 pts über 3 Jahre

In 2024, the interest coverage of ASK LOCALA FRANCE (0.4x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Umlaufvermögensbedarf und Zahlungsfristen

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 166 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 290 days. Excellent situation: suppliers finance 124 days of the operating cycle (retail model). Overall, WCR represents 232 days of revenue, i.e. 9.9 M€ to permanently finance. Over 2015-2024, WCR increased by +147%, requiring additional financing.

Operatives Working Capital (2024) ?
Operatives Working Capital
Definition
Besoin de financement généré par le cycle d'exploitation (stocks + créances - dettes fournisseurs).
Formel
Stocks + Créances clients - Dettes fournisseurs
Interpretation
Negativ = freigesetzte Liquidität
Positiv = Finanzierungsbedarf

9 929 626 €

Kundenforderungen (2024) ?
Kundenforderungen (Tage)
Definition
Durchschnittliche Zahlungsfrist für Kunden.
Formel
(Kundenforderungen / Umsatz inkl. MwSt.) x 360
Interpretation
< 45j : Gut
45-60j : Durchschnitt
> 60j : Lang

166 j

Lieferantenverbindlichkeiten (2024) ?
Lieferantenverbindlichkeiten (Tage)
Definition
Durchschnittliche Zahlungsfrist von Lieferanten.
Formel
(Lieferantenverbindlichkeiten / Einkäufe inkl. MwSt.) x 360
Interpretation
Je länger die Frist, desto besser für die Liquidität

290 j

Lagerumschlag (2024) ?
Lagerumschlag (Tage)
Definition
Durchschnittliche Lagerdauer für Waren oder Materialien.
Formel
(Vorräte / Einkaufskosten) x 360
Interpretation
Je niedriger das Verhältnis, desto schneller der Umschlag

0 j

Working Capital in Umsatztagen (2024) ?
Working Capital in Umsatztagen
Definition
Drückt den Betriebskapitalbedarf in Umsatztagen aus.
Formel
(BFR exploitation / CA) x 360
Interpretation
Je weniger Tage, desto besser das Working Capital Management

232 j

Entwicklung des Working Capital und der Zahlungsfristen
ASK LOCALA FRANCE

Positionnement de ASK LOCALA FRANCE dans son secteur

Vergleich mit der Branche Régie publicitaire de médias

Bewertungsschätzung

Indicative estimate only : the number of comparable transactions in this sector is limited (28 transactions). This range of 3 689 525€ to 10 941 067€ is provided for information purposes only and requires in-depth analysis to be confirmed.

Estimated enterprise value 2024
Indicative
3689k€ 6737k€ 10941k€
6 737 205 € Range: 3 689 525€ - 10 941 067€
NAF 5 all-time
How is this estimate calculated?

This estimate is based on the analysis of 28 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Régie publicitaire de médias)

Compare ASK LOCALA FRANCE with other companies in the same sector:

Frequently asked questions about ASK LOCALA FRANCE

What is the revenue of ASK LOCALA FRANCE ?

The revenue of ASK LOCALA FRANCE in 2024 is 15.4 M€.

Is ASK LOCALA FRANCE profitable?

Yes, ASK LOCALA FRANCE generated a net profit of 1.4 M€ in 2024.

Where is the headquarters of ASK LOCALA FRANCE ?

The headquarters of ASK LOCALA FRANCE is located in PARIS (75008), in the department Paris.

Where to find the tax return of ASK LOCALA FRANCE ?

The tax return of ASK LOCALA FRANCE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does ASK LOCALA FRANCE operate?

ASK LOCALA FRANCE operates in the sector Régie publicitaire de médias (NAF code 73.12Z). See the 'Sector positioning' section above to compare the company with its competitors.